Difficult economic times require practices to reduce costs without reducing surgical volume. Three inexpensive internal and internet-based marketing programs from Patient Education Concepts (PEC) will help you convert prospects into consults, consults into patients, and generate referrals from your postoperative patients. These highly efficient and powerful marketing tools require minimal staff time to manage and return your investment with just one new patient PER YEAR!

Build Patient Referrals

Word-of-mouth referrals from happy patients are the lifeblood for every successful refractive practice. Procedures generated from patient referrals average 62% for smaller practices but only 42% for larger practices. But, regardless of size, most practices do not have the time or staff to manage their patient referral program. 20/20 Referrals is a smart email program that automates the patient referral process, making it easy for your staff to manage and easy for your patients to refer their friends and family members.

Schedule More Procedures

Some practices are great at converting consults to surgery while other practices struggle with conversion. Industry wide, an average of 39% of patients who come in for refractive consultations do not schedule surgery. Our 20/20 Conversion smart email program systematically reconnects with these patients, encouraging them to call the practice to schedule their procedure. Using our ‘best practice’ approach, we encourage sending alternating emails from the doctor and the counselor, making them an offer they cannot refuse. A unique Patient Experience Survey is also included.

Schedule More Consultations

Industry wide, an average of 43% of prospects who contact the practice never come in for a consult. Large corporate LASIK companies have mastered the art of converting prospects into consults with sophisticated email marketing programs. 20/20 Prospects levels the playing field so all practices, regardless of their size, can communicate with their prospects, using professionally designed HTML marketing messages. You can choose from several template designs customized with your information, or we can create a unique look to match your Website and/or other branded marketing materials.