Articles
Perception vs. Reality
by: Bill Mercier
In this article you will learn about the missed opportunities practices face when they are unprepared to handle incoming leads. Every practice takes different approach when it comes to determining how well they are doing in converting a simple phone call into a refractive procedure. Bill Mercier outlines some of common mistakes practices make when they receive a lead. He lists techniques and guides that can be implemented in every practice to help increase conversion rates for leads to refractive procedures.
Yellow Page and the Web
by: Michael J. Dobkowski
Michael Dobkowski takes in depth look at the impact the Internet boom has had on yellow pages. Once a long time source of information, the yellow pages have fallen to the wayside of the Internet and modern technology. Dobkowski examines the ROI for businesses who use stand yellow pages compared to those have made the job to online advertising. You'll find practical suggestions along with some strong benefits to making the switch to online advertising.
The Three Cs of SEO
by: Onur Birsen
The three Cs of SEO are: Code, Content, and Connection. Onur Birsen's article provides readers with the basic knowledge of what it takes to be successful in the realm of search engine optimization. He articulates the benefits of SEO by making every day analogies that people can relate too. After reading this article you'll be able to understand the importance of incorporating SEO into your website.
Saving Nickels and Spending Dollars
by: Unknown Author
With the current state of the U.S. economy, everyone is trying to save money where they can. Unfortunately, trying to do more with less isn't alway the answer for vision correction practices. takes an in depth look at how a practice tried to save money by eliminating an external resource used to handle their phone calls. The results are astounding and they put into perspective on where money should be spent. points out useful tips that practices should take into consideration where to allocated their money.
Beyond The Hype
by: David Lienhardt
With the current state of the economy, everyone is trying to grasp what they should do next. David Lienhardt, an Administrator at Florida Vision Institute, outlines how the perception of the economy is much different because people have fears of how bad it is going to get. This article focuses on how even with the economy seemingly horrible, people are still going to want the same things they wanted before. People who want LASIK, will still want LASIK. Lienhardt points out ways to maintain a successful practice.
